low price; affordable price
Wasei-eigo combining French 'petite' and English 'price'. Used in marketing and casual contexts to describe something as reasonably priced or budget-friendly.
wasei (Japanese coinage from French), from petite · wasei-eigo (Japanese-coined English), from price
This shop has lots of cute clothes at affordable prices.
プチプライスなのに品質がいい。
It's good quality despite the low price.