ヘッドマーク

noun

headmark; front nameplate; rollsign

A sign or plate displayed on the front of a train, bus, or other vehicle, showing the route name, service name, or a special logo. Common in Japanese railway and bus contexts.

wasei-eigo (Japanese-coined English), from head mark

• 特とっ急きゅう列れっ車しゃのヘッドマークには、その列れっ車しゃの愛あい称しょうが書かかれている。

  The limited express train's headmark displays the train's nickname.