noun
physical store; brick-and-mortar store
Used in contrast to online shops; often appears in business or retail contexts. The cross-reference 実店舗 is a more formal synonym.
See also: 実店舗
最近はネット通販が増えたが、リアル店舗で実物を見て買う人も多い。
Although online shopping has increased recently, many people still go to physical stores to see the actual items before buying.
More and more companies are operating both physical stores and online shops.