noun
A product sold at a low price to attract customers who will then buy other, more profitable items. Common in retail and marketing contexts.
あのスーパーは、卵をロスリーダーにして集客している。
That supermarket uses eggs as a loss leader to attract customers.
Variant with a middle dot, sometimes used to separate the components.
Refers to a featured bargain item used to draw customers, similar to a loss leader, but does not necessarily imply selling at a loss.
Loanword from English 'loss leader'.