目め玉だま商しょう品ひん

〈物もの〉を目め玉だま商しょう品ひんにするto make something a loss leader/featured item
このスーパーは卵たまごを目め玉だま商しょう品ひんにしている。
This supermarket makes eggs its loss-leader item.
目め玉だま商しょう品ひんとして売うり出だすto launch/sell something as a loss leader
新しん商しょう品ひんを目め玉だま商しょう品ひんとして売うり出だした。
They launched the new product as a bargain loss leader.
目め玉だま商しょう品ひんを用よう意いするto prepare/stock featured bargain items
セールに向むけて目め玉だま商しょう品ひんを用よう意いした。
We prepared some loss-leader items ahead of the sale.

Kanji

目eye, class, look
玉jewel, ball
商make a deal, selling, dealing in
品goods, refinement, dignity

Related words

特とく売ばい品ひんN3sense 1
特売品 refers to any item on special sale, while 目玉商品 specifically means the standout discounted item used to lure customers into the store.
看かん板ばん商しょう品ひん sense 2
看板商品 is a shop's signature flagship product known for quality or popularity, while 目玉商品 (in its non-discount sense) is simply the item prominently displayed to catch attention.
お買かい得どくN2sense 1
お買い得 is a general term for a good bargain on any purchase, whereas 目玉商品 is specifically a store's promotional item meant to draw in shoppers.
目め玉だま
目玉商品 is the explicit term for a featured bargain product, while 目玉 alone is a casual shortening used when the context already makes clear it's a product.

Built from

目め玉だま+商しょう品ひん

Etymology

Compound of 目玉 (eyeball, something that catches the eye) and 商品 (goods, product). The term figuratively refers to products that stand out like an eyeball.