noun
Refers to heavily discounted items used to attract customers, often sold at a loss to drive store traffic.
開店セールで目玉商品を買うために早く並んだ。
I lined up early to buy the bargain goods at the opening sale.
noun
eye-catching goods; featured product
Highlights products prominently displayed to draw attention, not necessarily discounted.
店の入り口に今週の目玉商品が並べてある。
This week's featured products are displayed at the store entrance.