noun
flagship product; leading product; hallmark product
Refers to a company's most representative or best-known product, often used in marketing and business contexts.
このスマートフォンは当社の看板商品です。
This smartphone is our company's flagship product.
看板商品の売り上げが全体の利益を支えている。
Sales of the hallmark product support the overall profit.
主力商品 emphasizes a product that is the main driver of sales or profit, while 看板商品 focuses on being the symbolic or most recognized product.
Compound of 看板 (kanban, 'signboard' or 'symbol') and 商品 (shōhin, 'product'), literally 'signboard product', reflecting its role as the face of a business.