noun
short-lived magazine
A magazine that ceases publication after only a few issues, often after just three. The term is somewhat dated and may appear in discussions of publishing history.
戦前には多くの三号雑誌が生まれては消えていった。
Before the war, many short-lived magazines appeared and quickly disappeared.
Literally 'third-issue magazine', from the idea that such publications often fold by the third issue. The exact origin is uncertain, but the term reflects a historical pattern in Japanese publishing.