noun
bid for popularity; publicity stunt
Often implies a calculated or insincere attempt to gain favor, used in political, media, or social contexts.
その政策は単なる人気取りに過ぎない。
That policy is nothing more than a bid for popularity.
彼の行動は人気取りと批判された。
His actions were criticized as a publicity stunt.
売名行為 is a more formal or legal term for publicity-seeking behavior, often with a negative connotation.
Compound of 人気 (popularity) and 取り (taking, from 取る).