noun
right now; this very moment
Emphasizes the immediate present, often with a sense of urgency or exact timing. Used in both casual and formal contexts.
今今の状況を報告してください。
Please report on the situation right now.
今今、手が離せないので、後で折り返します。
I can't step away right this moment, so I'll call you back later.
ただ今 is a polite, formal way to say 'right now', often used in business or announcements, whereas 今今 is more neutral and can be used in everyday speech.
Reduplication of 今 (いま, 'now') for emphasis. The exact historical derivation is uncertain, but the form is straightforward and transparent.