noun
Refers to how one is perceived by others, especially in terms of social standing or honor. Often used in contexts where one's public image or the opinion of outsiders matters.
彼は余所聞きを気にして、いつもきちんとした服装をしている。
He always dresses neatly because he cares about his reputation.
あの店は余所聞きが悪いから、あまり行きたくない
That shop has a bad reputation, so I don't really want to go there.
Compound of 余所 (よそ, 'outside', 'other place') and 聞き (きき, 'hearing', from 聞く). Literally 'what is heard from outside', referring to one's reputation among others.