noun
Refers to literature aimed at or enjoyed by the general public, often contrasted with pure or highbrow literature (純文学).
彼は俗文学の研究で知られている。
He is known for his research on popular literature.
純文学 refers to pure or highbrow literature, while 俗文学 refers to popular or mass-market literature.
Compound of 俗 (ぞく, 'popular, vulgar') and 文学 (ぶんがく, 'literature').