noun
private practice; one-person business
Refers to a professional working independently, such as a doctor, lawyer, or consultant, rather than as part of a larger organization.
彼は病院を辞めて個人営業を始めた。
He left the hospital and started his own private practice.
noun
B2C sales; business-to-customer selling
Used in contrast to 法人営業 (B2B sales). Refers to sales activities targeting individual consumers rather than corporate clients.
See also: 法人営業
当社では個人営業と法人営業の両方を行っています。
Our company handles both B2C and B2B sales.