noun
direct sale by the producer; producer's direct sales
Business term referring to sales made directly by a manufacturer or primary supplier, bypassing intermediaries. Often used in the petroleum and energy industries.
石油元売り各社は価格競争が激化している。
Competition among oil wholesalers is intensifying.
元売りから直接仕入れることでコストを削減できる。
Costs can be reduced by purchasing directly from the producer.
Compound of 元 (moto, 'origin' or 'source') and 売り (uri, 'selling'). The abbreviated form 元売 drops the okurigana.