noun
A cognitive bias where a positive overall impression of a person, brand, or product influences judgments about specific traits. Often used in psychology, marketing, and social contexts. The cross-reference ハロー効果 is a common synonym.
See also: ハロー効果
面接では、第一印象による光背効果が評価に影響することがある。
In interviews, the halo effect from a first impression can influence evaluations.
光背効果によって、見た目が良い商品は性能も高く感じられる。
Due to the halo effect, good-looking products are also perceived as high-performing.