noun
Used in business contexts when a selling price falls below the original cost or production cost. Often seen in phrases like 原価割れ販売 (selling below cost).
この商品は原価割れで販売されている。
This product is being sold below cost.
原価割れの価格設定は長期的に持続できない。
Pricing below cost is unsustainable in the long term.
採算割れ means 'unprofitable' or 'below the break-even point' for a business or project, whereas 原価割れ focuses on the unit cost of goods.
Compound of 原価 (cost price) and 割れ (breaking, falling below). The term is a straightforward business expression.