expression, godan verb (-ru)
forgo fame for profit; choose substance over appearance
Proverbial expression meaning to prioritize tangible benefit over reputation or honor. Often used when someone makes a pragmatic choice that may look unglamorous.
彼は名を捨てて実を取るタイプで、目立たないが確実に利益を上げている。
He's the type to forgo fame for profit; he doesn't stand out but steadily earns gains.
会社は名を捨てて実を取る戦略で、ブランド名を変えずに中身を大幅に改善した。
The company took a substance-over-appearance approach, greatly improving the product without changing the brand name.