flowing style; eloquence
Refers to a smooth, captivating manner of speaking or writing, often used for storytelling, speeches, or narration.
The audience was captivated by his flowing style.
That writer's eloquence keeps readers engaged.
Compound of 名 (mei, 'excellent') and 調子 (chōshi, 'tone, rhythm'). The exact historical derivation is uncertain, but the combination naturally conveys a 'fine rhythm or style'.