商しょう売ばいの株かぶ

noun

business goodwill

Refers to the intangible asset of a business's reputation, customer relationships, and brand value. Often used in accounting or business valuation contexts.

• 会かい社しゃを買ばい収しゅうする際さい、商しょう売ばいの株かぶも評ひょう価かの対たい象しょうになる。

  When acquiring a company, business goodwill is also subject to valuation.

• 長なが年ねんの信しん頼らいが商しょう売ばいの株かぶを高たかめている。

  Years of trust have increased the business's goodwill.