noun
sales ability; marketing strength
Refers to a person's or organization's capability in sales and marketing, including skills, expertise, and overall power to generate revenue.
彼の営業力は社内で一番だ。
His sales ability is the best in the company.
この商品の成功は営業力にかかっている。
The success of this product depends on our marketing strength.
販売力 focuses more narrowly on selling power, whereas 営業力 can encompass broader marketing and business development skills.
Compound of 営業 (business, sales) and 力 (power, ability).