noun
fountain effect
A marketing theory that high sales in a department store's basement food hall draw customers upward, boosting sales on upper floors. Used in retail and business contexts.
デパートでは噴水効果を狙って、地下食品売り場を充実させている。
Department stores enhance their basement food sections aiming for the fountain effect.
噴水効果がうまく働けば、上層階の売り上げも伸びる。
If the fountain effect works well, sales on the upper floors will also increase.