noun, noun or participle which takes 'suru', transitive verb, intransitive verb
losing an order; failing to win a contract; closed lost
Business term for failing to secure an order or contract, often used in sales and procurement contexts. Can be used as a noun or with する.
競合他社に失注した。
We lost the order to a competitor.
失注の原因を分析する。
Analyze the reasons for losing the order.