noun
contract completion rate; contract ratio
Primarily used in real estate to refer to the percentage of contracts successfully concluded, often in the context of sales or rental agreements.
今月の契約率は先月より5ポイント上昇した。
This month's contract completion rate rose by 5 points compared to last month.
不動産業界では、契約率が重要な業績指標の一つだ。
In the real estate industry, the contract ratio is one of the key performance indicators.
Compound of 契約 (contract) and 率 (rate). The specific real estate usage likely developed from industry jargon.