noun
competing product; rival product
Refers to a product that competes directly with another in the market. Common in business and marketing contexts.
新発売の対抗品がシェアを奪っている。
The newly launched rival product is taking market share.
当社の対抗品は価格面で優位に立っている。
Our competing product has an advantage in terms of price.
Compound of 対抗 (opposition, rivalry) and 品 (goods, product).