god of longevity
One of the Seven Lucky Gods (七福神) in Japanese folklore, associated with long life and wisdom. Often depicted as an old man with a long white beard, holding a staff and a fan.
Jurōjin is one of the Seven Lucky Gods and is the deity of longevity.
Some households display a hanging scroll of Jurōjin during the New Year.
Another deity of longevity among the Seven Lucky Gods, often confused with Jurōjin due to similar appearance and attributes.
The name 寿老人 literally means 'longevity old person'. The deity is derived from Chinese Taoist beliefs and was incorporated into Japanese folk religion as part of the Seven Lucky Gods.