market expansion; market development
Business term for expanding into new markets or growing market presence. Often used in corporate strategy contexts.
Our company is accelerating overseas market expansion.
We discussed the market development of the new product at the meeting.
市場開拓 emphasizes pioneering or cultivating new markets, while 市場展開 focuses on the strategic rollout or expansion process.
Compound of 市場 (market) and 展開 (development, expansion).