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市場開拓 (しじょうかいたく) Japanese meaning | Kotomora

市し場じょう開かい拓たく

Meanings

1

noun

market development; market cultivation

Business term for developing new markets or expanding into untapped customer segments.

当とう社しゃは海かい外がい市し場じょう開かい拓たくに力ちからを入いれています。
Our company is focusing on overseas market development.
新しん製せい品ひんの市し場じょう開かい拓たくには時じ間かんがかかる。
Market development for new products takes time.

Kanji

市market, city, town
場location, place
開open, unfold, unseal
拓

clear (the land), open, break up (land)

Similar words

市し場じょう調ちょう査さ
市場調査 means 'market research' (gathering data), while 市場開拓 is the active process of developing or expanding a market.
開かい拓たく
開拓 alone means 'reclamation' or 'pioneering' (e.g., land); 市場開拓 applies this pioneering sense to markets.

Etymology

Compound of 市場 (market) and 開拓 (reclamation, development). The meaning is transparent from its parts.