店舗てんぽジャック

noun

storejacking; guerrilla marketing in a store

A marketing tactic where a brand takes over a retail space with exclusive displays, ads, or product placements, creating the impression that the store is dedicated to that brand. Often used in convenience stores or supermarkets for a limited time.

• 今こん週しゅう、コンビニで新しん発はつ売ばいの飲いん料りょうの店てん舗ぽジャックが行おこなわれている。

  This week, a storejacking campaign for a newly launched beverage is being carried out at convenience stores.

• 店てん舗ぽジャックは、短たん期き間かんで強つよい印いん象しょうを与あたえるマーケティング手しゅ法ほうだ。

  Storejacking is a marketing technique that creates a strong impression in a short period.