noun
Refers to praising oneself, often with a negative connotation of being boastful.
彼の話は我褒めばかりで、聞いていて恥ずかしくなる。
His talk is nothing but self-praise, and it's embarrassing to listen to.
Compound of 我 (われ, 'self') and 褒め (ほめ, 'praise'). The exact historical derivation is uncertain, but the word is transparently formed from its components.