てまえどり

noun

buying items from the front of the shelf

Refers to the practice of choosing products with the earliest expiration dates, often promoted to reduce food waste. Originated from a campaign to reduce food waste.

• スーパーでてまえどりを心こころがけています。

  I try to practice buying items from the front of the shelf at the supermarket.

• てまえどりは食しょく品ひんロスを減へらすのに役やく立だちます。

  Buying from the front of the shelf helps reduce food waste.