noun
new power utility company
Refers to electricity retail companies that entered the market after Japan's electricity market liberalization in 2016. Often contrasted with traditional regional monopolies.
新電力に切り替えて電気代が安くなった。
I switched to a new power utility company and my electricity bill became cheaper.
新電力のシェアは年々拡大している。
The market share of new power utility companies is expanding year by year.
Compound of 新 (new) and 電力 (electric power), referring to new electric power companies that emerged after market liberalization.