also: はやければはやいほどいい
expression
the sooner, the better
Proverbial expression meaning that doing something earlier is more beneficial. Used in both formal and casual contexts.
申し込みは早ければ早いほど良いです。
The sooner you apply, the better.
準備は早ければ早いほどいいよ。
The earlier you prepare, the better.
A set phrase combining the conditional form of 早い (early) with ほど (extent) and 良い (good), literally 'if it's early, to the extent it's early, it's good'.