noun
store name on a noren
Refers to the name of a shop or business written on the traditional split curtain (noren) hung at the entrance. Often implies the shop's reputation or goodwill.
See also: 暖簾
老舗の暖簾名は、長年の信頼の証だ。
The store name on the noren of a long-established shop is a mark of years of trust.
暖簾名を守るために、味を変えずに続けている
To protect the store's name (on the noren), they continue without changing the taste.
暖簾 (noren) is the physical split curtain itself, while 暖簾名 (noren-na) specifically refers to the store name written on it, often carrying the nuance of the shop's reputation.
Compound of 暖簾 (noren, 'split curtain hung at shop entrances') and 名 (na, 'name'). The term is straightforward, referring to the name displayed on a noren.