比ひ較かく広こう告こく

noun

comparative advertising

Refers to advertising that explicitly compares the advertiser's product with a competitor's product, often by name or identifiable reference. Common in marketing and legal contexts.

• 比ひ較かく広こう告こくは、自じ社しゃ製せい品ひんと他た社しゃ製せい品ひんを直ちょく接せつ比ひ較かくする広こう告こく手しゅ法ほうです。

  Comparative advertising is an advertising technique that directly compares one's own product with a competitor's product.