noun
consumer behavior; consumption patterns
Refers to the actions, decisions, and patterns of consumers in purchasing goods and services. Used in economics, marketing, and sociology.
最近の消費行動の変化を分析する必要がある。
We need to analyze recent changes in consumer behavior.
若者の消費行動はSNSの影響を強く受けている。
Young people's consumption patterns are strongly influenced by social media.
Compound of 消費 (consumption) and 行動 (behavior, action).