noun
outrage marketing; shock advertising
A marketing strategy that intentionally provokes controversy or backlash to generate attention and publicity.
あの企業の炎上マーケティングは、SNSで大きな批判を浴びた。
That company's outrage marketing drew heavy criticism on social media.
炎上マーケティングは
Outrage marketing can attract short-term attention, but it risks damaging the brand image.