noun
live underwear shop; schoolgirl underwear shop with audience
Dated slang for a shop where schoolgirls would remove and sell their underwear in front of an audience. Related to ブルセラ (burusera) culture.
See also: ブルセラ
90年代には、生セラという店が一部で話題になった。
In the 90s, shops called 'nama-sera' were talked about in some circles.