生なまセラMeanings1nounlive underwear shop; schoolgirl underwear shop with audiencedated termslang›Dated slang for a shop where schoolgirls would remove and sell their underwear in front of an audience. Related to ブルセラ (burusera) culture.See also: ブルセラ90年ねん代だいには、生なまセラという店みせが一いち部ぶで話わ題だいになった。In the 90s, shops called 'nama-sera' were talked about in some circles.