itasha; anime-decorated car
Colloquial otaku term for a car covered in anime, manga, or game character stickers and paint. The name plays on 痛い (cringey/embarrassing).
See also: 痛い
I often see flashy itasha in Akihabara.
He turned his car into an itasha.
Katakana spelling emphasizing the slangy, playful nature; often seen in otaku contexts.
A pun on イタ車, “Italian car,” reinterpreted through 痛い, “painful” or “cringeworthy,” and 車, “car.” It came to denote a vehicle conspicuously decorated with anime, manga, or game characters.