company fortunes; fate of a company
Refers to the overall destiny, prosperity, or survival of a company. Often used in phrases like 社運をかける (to stake the company's future) or 社運がかかっている (the company's fate is at stake).
The company's fate depends on the success of this new product.
社運をかけて海外市場に進出した。
They staked the company's future on expanding into overseas markets.