社しゃ運うん

noun

company fortunes; fate of a company

Refers to the overall destiny, prosperity, or survival of a company. Often used in phrases like 社運をかける (to stake the company's future) or 社運がかかっている (the company's fate is at stake).

• この新しん製せい品ひんの成せい功こうに社しゃ運うんがかかっている。

  The company's fate depends on the success of this new product.

• 社しゃ運うんをかけて海かい外がい市し場じょうに進しん出しゅつした。

  They staked the company's future on expanding into overseas markets.