promoting a prefecture; putting a prefecture on the map
Used in compound nouns like 観光立県 (tourism promotion of a prefecture). Typically preceded by a noun indicating the field of promotion.
See also: 観光立県 (かんこうりっけん)
This prefecture aims to promote itself as a tourist destination.
Policies for agricultural promotion of the prefecture are being advanced.
tourism-promoting prefecture; prefecture built on tourism
Compound of 立 (establish, promote) and 県 (prefecture). The exact historical derivation is uncertain; the term is used in modern administrative and promotional contexts.