noun
experience value
Marketing term referring to the value a product or service provides through the experience it offers, beyond its functional utility.
このカフェは、コーヒーの味だけでなく、居心地の良さという経験価値を提供している。
This café offers not just the taste of coffee but also the experience value of a comfortable atmosphere.
Compound of 経験 (experience) and 価値 (value), likely a calque from English 'experience value' used in marketing contexts.