noun
behavior modification; behavior change
Used in psychology, healthcare, and education contexts to refer to systematic efforts to change behavior patterns.
行動変容を促すプログラムが開発された。
A program to promote behavior modification was developed.
禁煙のための行動変容には時間がかかる。
Behavior change for smoking cessation takes time.
行動療法 (behavior therapy) is a clinical treatment approach, while 行動変容 refers to the actual change in behavior itself.
Compound of 行動 (action, behavior) and 変容 (change, transformation).