Related words あっという 間ま に あっという間に also means 'in no time', but it emphasizes the brevity of the interval rather than the visual witnessing of the change. 見る間に focuses on the change happening visibly while you watch.
瞬またた く 間ま に 瞬く間に is more literary and literally means 'in the time it takes to blink', similar to 見る間に but with a stronger nuance of instantaneousness.
Etymology From 見る (miru, 'to see') + 間 (ma, 'interval') + に (ni, particle), literally 'in the interval of seeing'. The phrase grammaticalized into an adverb meaning 'while one is watching' → 'in no time'.
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