professing to be; passing oneself off as
Often used when someone claims a status, identity, or quality that is exaggerated or not entirely true. Common in phrases like ～という触れ込みで.
He showed up professing to be an expert, but he was actually an amateur.
The shop claims to use the finest ingredients, but the taste is ordinary.
Standard kanji spelling; the reading ふれこみ is the only reading given.
Compound of 触れ (fure, continuative form of 触れる 'to touch; to announce') and 込み (komi, continuative form of 込む 'to put in; to include'). Literally 'putting in an announcement', referring to a prior public declaration or claim.