noun
market; sales outlet; distribution channel
Refers to the market or sales channel for goods or services, often used in business contexts such as 販路拡大 (market expansion) or 販路開拓 (developing new markets).
新製品の販路を海外に広げる計画だ。
We plan to expand the market for the new product overseas.
中小企業にとって販路開拓は大きな課題
Developing new sales channels is a major challenge for small and medium-sized enterprises.
Compound of 販 (han, 'selling') and 路 (ro, 'route, path'), literally meaning 'selling route'.