購こう買ばい層そう

noun

purchasers; customer base; target market

Refers to the group of people who buy a particular product or service, often used in marketing contexts.

• この商しょう品ひんの主おもな購こう買ばい層そうは若わかい女じょ性せいです。

  The main purchasers of this product are young women.

• 新あたらしい広こう告こくで購こう買ばい層そうを広ひろげたい。

  We want to expand our customer base with the new advertisement.