noun
great public shame; deep embarrassment; utter disgrace
Refers to a profound sense of shame or humiliation, especially when exposed to others. Often used in phrases like 赤恥をかく (to be deeply embarrassed). The cross-reference 赤っ恥 is a more emphatic colloquial variant.
See also: 赤っ恥
人前で転んで赤恥をかいた。
I tripped in front of everyone and was deeply embarrassed.
彼は自分の失敗を思い出して赤恥に耐えられなかった。
Remembering his mistake, he couldn't bear the profound humiliation.