noun
customer-drawing power; ability to attract customers
Often used in business and marketing contexts to describe a store, event, or product's power to bring in customers.
この店の集客力は、駅前という立地のおかげだ。
This store's ability to attract customers is thanks to its location in front of the station.
新商品の集
Expecting the new product's customer-drawing power, they launched a large-scale campaign.