さとり世代
Meanings
1
Satori generation; millennials lacking ambition and material desire
A Japanese term for the generation born around the late 1980s to early 2000s, characterized by a detached, pragmatic outlook and low interest in career advancement or consumerism. Often contrasted with the more ambitious 'bubble generation'.
See also: 悟る (さとる)
The Satori generation is said to have little interest in cars or luxury brands.
He is a typical Satori generation member, valuing his personal time over promotion.