advertising character; mascot
A character or mascot created specifically for advertising or promotional purposes. Wasei-eigo from 'ad character'.
wasei-eigo (Japanese-coined English), from ad character
The advertising character for this product is a cute dog illustration.
The company announced a new advertising mascot.
Variant with interpunct, sometimes seen in formal or design contexts.
Wasei-eigo from English 'ad' (advertisement) + 'character'.