poster girl; image girl
A young woman chosen to represent a brand, product, or event in advertising and promotional campaigns; similar to a spokesmodel or brand ambassador.
wasei-eigo (Japanese-coined English), from image girl
She was chosen as the poster girl for the new beer.
The image girl for that event was cheerful and approachable.
Variant with interpunct, sometimes seen in promotional materials.
Wasei-eigo (Japanese-made English) from 'image' + 'girl'. Not used in English with this meaning.